A major automobile market shareholder of the hatchback cars in India, Maruti Suzuki is looking forward to get its niche market in the luxury sedans and saloons segment. Before, Maruti worked its way to get through the premium car market throgh the Maruti Grand Vitara but the efforts seem to fall short of the market expectations. Now, Maruti is planning to launch the Maruti Kizashi by the end of the year.
The Maruti Kizashi is expected to be a market sensation especially that it will be priced at a 17 to 24 lacks price range. The brand's soon to be released model will compete with the major premium brands like Skoda Superb, Toyota Camry and Honda Accord. The Maruti Kizashi car will come in 2.4 liter DOHC inline four cylinder petrol engine.
The Maruti Kizashi is expected to be a market sensation especially that it will be priced at a 17 to 24 lacks price range. The brand's soon to be released model will compete with the major premium brands like Skoda Superb, Toyota Camry and Honda Accord. The Maruti Kizashi car will come in 2.4 liter DOHC inline four cylinder petrol engine.
The peak power of the car is 180 bhp and torque of 170 lb-ft. It has already been showcased by Maruti at the Delhi Auto Expo 2010.
Maruti has been a dominant brand in the small cars market in the last two decades and currently posses fifty percent of the market share with eight hatchback cars in the market. These models are Maruti Alto, A-Star, Eeco, Ritz, SX4, Swift, Wagon R and Zen Estilo respectively.
A senior official from Maruti Suzuki has stated that they will be looking forward to manufacturing Kizashi in India as it would also be the time when they start getting the sales volume out of the CBU's and CKD's. The company also formulates for long term manufacturing plans of the car in India. Initially the Maruti Kizashi model cars will be imported in India as CBY thus it will increase the base price of the model by more than twice its original price excluding the custom charges and other imposed duties and taxes by the government.
The company sees that if the sales figures of the Kizashi model will be adequate then it would get the cars in India through CKD.
Maruti has been a dominant brand in the small cars market in the last two decades and currently posses fifty percent of the market share with eight hatchback cars in the market. These models are Maruti Alto, A-Star, Eeco, Ritz, SX4, Swift, Wagon R and Zen Estilo respectively.
A senior official from Maruti Suzuki has stated that they will be looking forward to manufacturing Kizashi in India as it would also be the time when they start getting the sales volume out of the CBU's and CKD's. The company also formulates for long term manufacturing plans of the car in India. Initially the Maruti Kizashi model cars will be imported in India as CBY thus it will increase the base price of the model by more than twice its original price excluding the custom charges and other imposed duties and taxes by the government.
The company sees that if the sales figures of the Kizashi model will be adequate then it would get the cars in India through CKD.
1 comments:
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